John W. Koeberer is the Founding Chairman of Lassen Park Foundation and served as Board Chair for 35 years. He continues to serve on the Board today and is one of the Foundation’s strongest supporters.
A firm believer in the importance of nature in a balanced, mindful life, Basecamp Hospitality’s CEO is one of the few who get to live their philosophy at work. As Basecamp’s co-owner and Chairman, John shares his passion for all their parks by encouraging his teams to experience them first-hand, so they can better promote them to clients.
Throughout his 40-year career, he has taken an active leadership role in both professional and community organizations, including his current position as President of the California Parks Hospitality Association and a member of the California State Roundtable on Parks, Recreation and Tourism. He has also been a member of the Board of Governors of the California Community College System, the California State Chamber of Commerce, the U.S. Chamber Board of Directors and the California Lodging Industries Association. He is also a Founding Member of the California Travel & Tourism Commission—now Visit California. John has also previously served as Chairman of the Board for both Tehama and Humboldt Banks. He is a past member of the Board of Directors of the Fibreboard Corporation.
His commitment and leadership have earned him many statewide and local community honors, such as the California Outdoors Hall of Fame (2014), the Norman P. Clark California Tourism Entrepreneur of the Year Award (2001) and the California Tourism Hall of Fame (1999). As a successful entrepreneur, and author of self-help book “Green-Lighting Your Future,” John frequently speaks on topics such as tourism, hospitality, business and personal development on a statewide basis.